FocusU Engage India
Graphics Design | Marketing Collaterals
FocusU Engage India
Graphics Design | 2023
FocusU is a pioneering organization offering tailored experiential learning and development solutions designed to enhance behavioral skills and organizational growth. Renowned for its innovative approach, FocusU designs and facilitates customized training programs, develops impactful courses, and helps organizations create meaningful learning experiences.
Project Goals
Challenge
Balancing the wide variety of design requirements, from educational course materials to corporate marketing assets. Maintaining a unified and recognizable brand identity across a range of deliverables. Ensuring the timely delivery of high-quality outputs for time-sensitive events and presentations.Developing a pitch deck that effectively conveyed FocusU’s impact, vision, and potential to an elite global audience.
Our goal was to deliver creative and versatile design solutions that seamlessly blend innovation and brand consistency, enhancing the impact and engagement of FocusU's experiential learning journey.
PROJECT INTRODUCTION
Approach
We adopted a collaborative and iterative process to meet FocusU’s diverse design needs:
Through our collaboration, we discovered the unique intersection of creativity and strategy required to communicate FocusU’s mission effectively. By immersing ourselves in their world of experiential learning, we gained a deeper appreciation for the balance between design aesthetics and educational impact.
Our collaboration with FocusU was centred around delivering creative design solutions like creating visually engaging materials for training programs, events, and marketing campaigns. Ensuring brand consistency across all collaterals, including brochures, presentations, course materials, and event assets. Designing a professional and compelling pitch deck for their participation in the prestigious Stanford Seed program.
INDUSTRY - lEARNING & DEVELOPMENT
Discovery
Understanding the Brand:
Conducted workshops to deeply understand FocusU’s values, goals, and visual identity.
Customised Solutions:
Tailored designs for specific requirements, ensuring every piece resonated with their target audience.
Agile Development:
Worked in close coordination with their team to adapt designs in real time and meet tight deadlines.
Creative Excellence:
Focused on delivering visually compelling and purpose-driven designs to elevate their materials and presentations.
From graphic design and social media content to web development, blogs, presentations, interaction design, animated videos, and beyond — the scope of our creative partnership with FocusU knows no bounds.
Also we are in love with the mascot, Zoe
RESULTS
Delivered a wide range of print and digital collateral that enhanced the overall training and marketing experience.
Created a standout pitch deck that captured FocusU’s journey, mission, and potential, successfully showcased during their Stanford Seed program participation.
Strengthened their brand presence through consistent, high-quality design outputs that resonated with their stakeholders and learners alike.
Built a trusted partnership with FocusU, becoming their go-to design partner for all creative needs.
INDUSTRY - lEARNING & DEVELOPMENT
That’s all, Thank You!
