Building brand and visual language guidelines
Proem
Brand Voice - Attractive, Pleasing & Friendly
Gaatha is Asia's first story vending machine, which dispense stories and knowledge. India is home to one the oldest story writing and telling traditions in the world, and we have literally millions of stories to tell. So we thought to organize this tradition and create something magical, and thus GAATHA was born.
Color & fonts
This colour emanates a sense of energy. A bold and cheerful colour, and it fits with affable personality.
Associated Keywords - Enthusiasm, Warmth, Playfulness
Font - Quicksand
Font
Quicksand
Color
#107ED9
Services Offered
Branding & Concept-
Gaatha is Asia's first story vending machine. Which dispense out stories, poetry, literature etc. We wanted to design a logo in such a way where it defines itself, and what it is actually belongs to. We also had a special request from the client to represent a paper scroll in the logo with the alphabet 'G'.
The concept of this logo shows visually recognizable the paper scroll and first alphabet of Gaatha 'G'.
Safe space
The safe area is used to prevent from placing other elements near the logo that may distort the perception of the sigh.
